AI Marketing Fieldnotes
Practical, evidence-aware guides to using AI in everyday marketing. Each article starts with a compelling question, checks key facts, walks through a realistic workflow, and finishes with one action readers can try immediately.
SEO
Use AI to draft a location-page checklist from verified service areas, availability, and customer details. Review each page for genuine local value before publishing instead of swapping place names into a single template.
Campaigns
Ask AI to organize historical spend and results into scenarios, then compare those estimates with actual variation and campaign constraints. Use a capped test budget before moving money based on a single forecast.
Content Planning
Build a transcript-based workflow for extracting article outlines, email snippets, and social posts, with a claim-check step against the original recording. Start with one webinar and flag statements that depend on context.
Content Planning
Score proposed topics for customer decision value, evidence available, and expert-review effort. Use AI to organize the trade-offs, then reserve capacity for pieces that need specialist input rather than filling every slot.
Customer Research
Combine cancellation notes, support history, and account context into a structured review, while marking what the records cannot establish. Try a small sample first and verify each suggested explanation against source data.
Customer Research
Use AI to sort a customer list into useful recruiting groups, then check who is missing before sending invitations. The workflow helps balance familiar advocates with newer, inactive, or undecided customers.
Campaigns
Build a channel-by-channel adaptation workflow that gives AI your approved offer, audience, and claim limits, then checks each draft against the original before launch.
Content Planning
Export a small, privacy-checked sample of support questions and ask AI to sort them by customer task, funnel stage, and unanswered need. Review the clusters before turning them into topics.
Content Planning
Combine traffic trends with business relevance, accuracy risk, and conversion paths to have AI sort older pages into refresh, monitor, or leave-alone groups. Check the evidence before assigning work.